Media strategies: garbage, barbarians and Netflix

Media strategies: garbage, barbarians and Netflix

By Mempo Giardinelli: It was undoubtedly important the triumph of guilds and teachers, who pushed back the bestiary macrista in its plan to close Buenos Aires night schools. It was a caress for the beaten popular feeling, and welcome, especially because it showed once again what the road is: not to accept authoritarianism -educational or whatever-and to resist peacefully but firmly until winning.

But it is also true that caresses do not cure cancer, and it is good to remember it. Because the destruction on all other planes of the republic is brutal and continues. They have broken the health system, and not only the public since they also facilitate abuses of prepayments. And let's not say the pension system, condemned to disappear so that the social welfare becomes a business of friends of the Government.

This last movie we already saw, but not the others. They are original, these types, as well as bad, abusive and insensitive. They take advantage of everything, and while they do grotesque and repugnant business, their mentimedios work on "the people" and "the neighbors" so that they commit suicide again, as in 2015. Now making them head, as they say, with the denial of growth of the protests against tariffs and dismissals, and with other concealments, and the systematic deception that vomits the concentrated television system 24 hours a day. And now, it is already announced, with a film that will be broadcast around the world by the smart and charming, but dangerous, system called Netflix.

Yes, they have read well: what is coming is a film entitled "Greed", which Jorge Lanata is editing in the United States.

The theme is "the route of money K", as it is called by the system of venal bosses and journalists that this republic governs today. As if they did not reach the aggressive dissemination of the nonexistent notebooks of police Centeno -fotocopied of who knows what originals written where, but archidifundidos and accepted by the system of judicial services truchos Comodoro PRO- now make a film to implement the lie at the level global. Which begins with the death of Néstor Kirchner in October 2010, and will surely be released and publicized - in a way never before seen in the next October, that is, days before the elections. Here is an advance of that colossal lie.

Of course, as an ideological political weapon in communication, there are two basic strategies: one explained years ago by the glorified Polish historian and journalist Ryszard Kapuscinski, in his book The cynics do not serve for this office. There he canonized what every communicator knows: "There are hundreds of ways to manipulate news on radio and television. And without telling lies. We can limit ourselves to not telling the truth. The system is very simple: omit the subject. Most television viewers receive very passively what it offers them. The bosses of the big television groups decide for them what they should think. They determine the list of things to think about and what to think about them (...) If we do not talk about an event, it simply does not exist ".

The other - being much more aggressive - is also much more powerful: instead of omitting, evidence; instead of silencing, declares; instead of hiding, it shows. But all lies. And he does it in a big way, with authoritarian arrogance, with action and movement, lights and colors, and brilliant and even beautiful statements and texts. Only that absolutely false. It is what many scoundrels today call "post-truth" and so much repeats Pavote without knowing what he says.

Herman Melville said it in his memorable Moby Dick: "In this world, comrades, Sin, if you pay for the trip, you can walk freely and without a passport, while Virtue, if poor, is stopped at all borders."

The media trash that trajina the lie does, it is evident, with religious application and fanaticism. This is how the last five years have been imposed throughout the world. They destroyed Libya and Syria, seized Paraguay, Brazil and us, and now they operate in Venezuela (the largest oil and gold reserve on the planet). And soon - I wish I was wrong - in Mexico, Bolivia and the always moderate Uruguay. And Netflix - this editor has been supporting it for years - is a leading actor in the task of manipulating the people. And if this affirmation generates resistances, well, it does not recognize it who does not want, but the TV, the cable systems and now Netflix as a planetary system are the guarantee of deception to the peoples.

 In some porteños mentideros affirms that in ideological talks of Change we disseminate what they call "Weberian Paradigm", in reference to the German philosopher Max Weber (1864-1920), who was a kind of theorist of the idea of ​​Totalitarian State and, for some, ahead of Nazism. For Weber, democracy allowed for forms of charismatic leadership and demagogic ways to generate or impose behaviors. That is why from the European left he was questioned as responsible for preparing "the intellectual terrain" on which Nazism was mounted. A kind of Duran Barba today, perhaps less Machiavellian. Weber, let's say.

We have to reorient our intelligence and our action: we always have to respond to them with information, seriousness and truth, and we can and must do it from the many, many alternative means available to people and conscious communicators, and which constitute today's hope of the peoples. Maybe some readers do not know, but there are tens, hundreds, thousands of radios, channels and alternative programs that tell the truth. We are more and more, and we are going to be better - we have to be better - when we return victorious after the October elections.

Until then, a little less Netflix - and especially zero innocence and a lot of reading, studying, talking, sharing - can be a noble action to stop these barbarians.